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新质生产力为群众性体育赛事的高质量发展提供了新动能。目前我国群众性体育赛事发展仍然存在赛事供需不匹配、赛事品牌培育乏力、赛事运营服务有待提升以及赛事安全监管不足等困境。本文运用文献资料、案例分析等研究方法对新质生产力与群众性体育赛事高质量发展的概念内涵进行阐释，总结出新质生产力赋能群众性体育赛事的价值逻辑主要体现在赋能群众性体育赛事供需匹配精准化、赛事品牌培育数字化、赛事运营服务信息化、赛事安全监管智慧化。为完善新质生产力助推群众性体育赛事高质量发展的功能，应通过科技创新优化供给以满足多元化赛事需求，强化品牌建设与运营人才培养以破解赛事品牌培育困境，构建以服务为导向的赛事数据制度体系以赋能赛事运营服务提质增效，完善以安全监管为核心的政策体系以筑牢赛事高质量发展底线。
Abstract：New quality productive forces provide fresh momentum for the high-quality development of mass sports events. At present, the high-quality development of mass sports events in China still faces challenges such as mismatch between supply and demand of events,inadequate cultivation of event brands, low quality of event operation services, and insufficient supervision of event safety. This paper employs research methods such as literature review and case analysis to elucidate the conceptual essence of new quality productive forces and the highquality development of mass sports events, concluding that the value logic of new-quality productivity empowering mass sports events primarily manifests in the precise matching of supply and demand for mass sports events, the digitalization of event brand cultivation, the informatization of event operation services, and the intelligence of event safety supervision. To leverage the function of the new quality productive forces in promoting the high-quality development of mass sports events, it is essential to optimize supply through technological innovation to meet diversified event demands, strengthen brand building and cultivate operational talent to address the challenges in event brand development, establish a service-oriented event data institutional system to enhance the quality and efficiency of event operations, and improve the safety supervision-centered policy framework to safeguard the baseline for the high-quality development of events.
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基本信息:
中图分类号:G808.2
引用信息:
[1]宋雅馨,余兰芳.新质生产力赋能群众性体育赛事高质量发展的价值逻辑、问题检视与功能完善[J].体育科研,2026,47(01):72-80.
基金信息:
广东省哲学社会科学规划项目(GD25YTY02); 广州市哲学社会科学发展2025年度一般课题(2025GZYB19)
2026-01-15
2026-01-15