体育科研

村超不仅是一项足球赛事，更是一个综合性媒介。基于隐含狄利克雷分布（LDA）主题模型对“贵州村超”抖音官方账号的受众评论数据进行分析，从受众视角揭示村超发挥的具体媒介作用。通过分析发现，受众关于村超的评论主要围绕四大主题：文旅融合、职业参照、区域文化与赛事竞技。在进一步分析各主题的分布及其演变特征后发现：文旅融合主题先升后降，反映了赛事的外溢效应；赛事竞技主题稳定上升，凸显了其核心竞技价值；职业参照主题受职业赛事舆论波动，体现了业余赛事与职业赛事的互动；区域文化主题贯穿始终，呈现了村超的地方文化底色，以此说明村超是一个集体育、文化与经济于一体的“超级媒介”。基于此，提出以赛事品质为根基、以区域文化为依托、以产业融合为路径、以媒介运营为抓手的提升路径，四者相互嵌套，形成“内容生产—传播扩散—场景转化—反馈优化”的闭环。

Cun Chao(The Village Super League in Guizhou) is not merely a football tournament,but a multifaceted media. This study employs the LDA topic modeling approach to analyze audience comment data from the official "Guizhou Cun Chao" Douyin account, and to reveal the specific media functions Cun Chao performs from the audience perspective. The analysis shows that audience comments primarily revolve around four major themes: culture-tourism integration,professional reference, regional culture, and competitive events. Further examination of the distribution and evolution of these themes reveals: The culture-tourism integration theme initially rises and then declines, reflecting the spillover effects of the event; The theme of competitive events shows a steady increase, highlighting its core athletic value; The theme of professional reference is influenced by the fluctuations in public opinion of professional events, indicating interactions between amateur and professional events; And the regional culture theme runs consistently throughout, illustrating Cun Chao's local cultural background. These findings suggest that Cun Chao functions as a "super media" integrating sports, culture, and economy. Therefore,we propose an enhancement pathway grounded in event quality, anchored in regional culture,driven by industrial integration, and leveraged through media operations. These four elements are are nested together to form a closed loop from "content production-dissemination and amplification-scene transformation-feedback optimization".